55 Club - Cookie Policy

What are cookies

Cookies are small text files that a website places on your device, computer, tablet, or mobile phone, when you visit. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website operators. Unlike app-based platforms such as PhonePe or GPay, which store session data within a native application, browser-based services like 55clubofficial.in.net rely on cookies to maintain continuity between your visits and keep your experience consistent across sessions.

Types of cookies we use

• Strictly necessary cookies: Essential for core site functions such as logging in, maintaining your session, and processing requests. These cannot be disabled without breaking the service.
• Performance and analytics cookies: Collect aggregated, anonymous data about page visits and traffic sources so we can identify and fix performance issues.
• Functionality cookies: Remember your preferences such as language, region (for example, distinguishing between Indian English and other locales), and display settings.
• Targeting cookies: Set by advertising partners to deliver relevant content based on your browsing behaviour across sites.

Cookie duration

Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for a defined period, typically between 30 days and 12 months, or until you delete them manually through your browser settings.

How we use cookies

55 Club uses cookies to operate and improve the website, personalise your experience, and support secure access to member features. When you sign in, a strictly necessary session cookie authenticates your identity and keeps you logged in as you navigate between pages, the same principle used by payment interfaces such as BHIM UPI or net banking portals operated by Indian banks, where session tokens prevent repeated authentication prompts.

Performance cookies allow us to measure which pages attract the most engagement, how long visitors stay, and where users exit the site. This data, always collected in aggregated, non-identifiable form, informs decisions about content layout, load-time optimisation, and feature placement. Functionality cookies store region and language settings so that returning visitors based in India see localised content without having to reconfigure preferences on every visit.

Where third-party advertising cookies are present, they enable our partners to show you relevant promotions on other websites you visit. These cookies identify your browser by a unique token rather than by your name or contact details. You may opt out of interest-based advertising at any time using the controls described in the section below.